About

A Little About Me & The Story So Far

(written in February 2026)

Hello,

Firstly, thank you so much for being here, truly. Feel free to jump right in.

My name is Eszter. I’m originally from Hungary, but I’ve been calling Australia home since 2012. I clearly prefer the warmer weather, which is why I now live in the Sunshine State, on the beautiful Sunshine Coast ☀️

I wasn’t always into natural, cleaner, non-toxic products. That changed when I developed a bad allergy, eczema on my hands. I was prescribed steroid creams again and again, and something about that just didn’t feel right. One day, a friend gave me a natural cream… and it healed my skin.
That moment sent me straight down the rabbit hole and I haven’t looked back since.

I first started an online health store during COVID and the lockdowns. Shortly after, the borders opened and I travelled back to Hungary for six weeks. When I returned, life happened, and the business was put on pause.

In January 2024, I had my first baby 💛
I knew I wanted to stay home with him, so I began thinking about what I could do from home. My sister in law, Charlene, encouraged me and even joined me in starting this business. She’s a big advocate for clean, natural products, and together we began building SuperNatural Health Online.

I taught myself how to use Shopify, built the website, contacted suppliers, and figured out how collective ordering could even work, all while caring for a very young baby. It wasn’t easy, especially doing most of it on my own, but I kept going.

About a year later, Charlene’s life became very full, and she wasn’t able to put her heart into the business anymore, so she stepped away.
As of February 2026, I’m running this little business with a toddler by my side.

Why I Do What I Do (and How)

Being at home with limited income, I still wanted access to quality products, especially as a breastfeeding mum. But I kept running into the same issue: the products I trusted were often too expensive.

That’s when the idea clicked.

I realised I could offer these beautiful products at more affordable prices by using collective ordering. Yes, it means waiting a little longer but it also means more families can afford better options. It encourages planning ahead, checking what’s already in the pantry, and buying more intentionally rather than constantly consuming.

I truly believe that when we plan for the week or month ahead, we save money, reduce waste, and make more conscious choices. Even better, we can shift our spending away from big corporations and towards small, values-aligned businesses.

I focus on supporting Australian and New Zealand brands, but if a brand is doing great work, giving back to the community, and producing genuinely clean products, I’m more than happy to stock it.

In a world of same-day shipping and instant gratification, I know I can’t compete with that and honestly, I don’t want to.
Instead, I want to connect with people who are open to a different way of consuming. A slower, more mindful experience.

My Mission (So Far)

My mission is simple:

To come together.
To plan ahead.
To shift our spending away from big corporations.
To save money, spread the word, and thrive together.

This business model isn’t for everyone and that’s okay.
But if you’re willing to adjust to the timeframe, you’ll find it becomes easier to plan ahead, check what you already have, and decide what you truly need next.

Thank you again for being here and for taking the time to read my story. I’m incredibly grateful for your support, and I hope to see you around, maybe even at the checkout 😉

Have a wonderful morning, day, or night.

With gratitude,
Eszter